Blog Archives

Re-write: quick and easy pizza dough

As usual, I woke up hungry but a little too busy to eat breakfast. At least I’ve had coffee. Perusing food sites I found this pizza dough recipe at It makes for a quick and easy pizza dough that doesn’t

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Posted in Copywriting, Editing, Proofreading

How to write a great elevator pitch

Time is short today but I wanted to share these five tips to writing a great elevator pitch. 1. Determine your audience. Is it a new hire, a potential customer, or an angel investor? Don’t be lazy. Work out one

Posted in Copywriting

Blogging: Why would anyone write about heat exchangers?

While a late-breaking article on heat exchangers may never make the TMZ homepage, they work wonders for helping HVAC websites move up in search-engine results. When a heating and cooling company — or any company for that matter — creates

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Posted in Blog Content, Blog Post, Copywriting, SEO Content, Web Content

Brochures: Hamming It Up

Here is some copywriting and document design work we did for Ron Hamm, who recently founded The Hamm Consulting Group. Ron, your site is really shaping up. If it ever needs some SEO love, give us a call.

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Posted in Brochure, Copywriting, Flyer, Print Ad

Print: An Elegant Solution to An Advertising Conundrum

How do you stop readers in their tracks with a thesaurus print ad? Like this. Need an ad that draws the right kind of attention? Drop us a line.

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Posted in Copywriting, Print Ad

Print: Nothing But the Fax

Fax machines are simple, albeit antiquated. You shove in paper, dial a number, and walk away. Incoming faxes arrive in small, neat piles of paper. But who has the luxury of sitting in an office all day faxing? This ad

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Posted in Copywriting, Print Ad