While a late-breaking article on heat exchangers may never make the TMZ homepage, they work wonders for helping HVAC websites move up in search-engine results. When a heating and cooling company — or any company for that matter — creates a website, it’s a very smart move to create a separate blog. Blog posts based on the types of services your company offers not only provide potential customers informative material, these posts can link to your “contact us” or homepage to increase traffic to your main site. These links also improve a site’s chances of landing a top-spot in Google. Here’s a link to a HubPages article we wrote, “A New Heat Exchanger, or New Furnace: That’s the Question,” that is a good example of this type of post. If you need affordable SEO content for your blog, contact us.